For me it was always throwing the proven baits. You always see people say stick with the proven baits;Hudds,Mission Fish, Punkers,Slammers etc. but i always had confidence in the "other baits" like bbz's, river2seas, tru tungsten. Now that i learned more i realized what "proven" meant was, catches fish, swims correctly, lasts a WHOLE lot longer, and gets better with use.