I prefer fishing hard baits more in the spring thru fall. In the winter I fish soft baits way more because that's when I slow down and fish a LOT slower.
I wouldn't say that I have a preference over one or the other, I just prefer to fish one over the other at different times thru out the year depending on conditions.
All of the different techniques are equally fun to me. The thunk on a slow rolled Hudd, the slurp or explosion on a wake bait, or the rush you get when you have multiple bass chasing a quickly worked hard bait.