As someone who is relatively new to swimbaiting, I don't know what alot of these baits should cost. But what I do do is research. I check out every listing I can for the bait I'm looking at. And if I wanted a $30 bait bad enough I might pay double, just depends on how bad you want the product. Just my thoughts. With that being said, alot of the baits I've tried and decided I didn't like, I've damn near given away. It's all in how much patience you have.