He can charge that much because he has trained his audience to believe they need it by creating a short supply and false demand. Kind of like naming your company 316 lures to sell more baits, even though you're the biggest bully in the fishing industry. You guys can justify this by telling yourself whatever you need to. It's marketing 101 guys, buyer beware.
About as crafty as saying you make 300 baits at a time, have the strongest resin on the market (after having sold more failed product than anyone in the last few years), then follow up with "life is better with god" LOL